Developing landing for the educational center – Industrial Training Centre.
A company that has been on the market for more than 15 years decided to create a web page in order to increase the number of customers and build a stronger image.
The main tasks were bringing their tone of voice to the next level and shorten the application process from the three steps «download the form – fill it in – send it by mail» to one single simple step.
The average age of our target audience is 45+, which is why the interface should be as clear and easy to use as possible. The transition to the online world should be comfortable and smooth. This is a classic example when usability is twice as important as trendy design.
First, we developed an identity for the ITC. Then we defined the uniform style for logo, corporate colors, business cards, signs. The same style was used to design the landing.
Having considered the various views for the design and landing structure, we dropped the extra information out and freed up space for the blocks that really matter.
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