Hero

The educational center
ITC

Strategy, design,
development
Project timeline
– 36 days

The goal

Developing landing for the educational center – Industrial Training Centre.

A company that has been on the market for more than 15 years decided to create a web page in order to increase the number of customers and build a stronger image.

The main tasks were bringing their tone of voice to the next level and shorten the application process from the three steps «download the form – fill it in – send it by mail» to one single simple step.

The study results

The average age of our target audience is 45+, which is why the interface should be as clear and easy to use as possible. The transition to the online world should be comfortable and smooth. This is a classic example when usability is twice as important as trendy design.

Landing page

First, we developed an identity for the ITC. Then we defined the uniform style for logo, corporate colors, business cards, signs. The same style was used to design the landing.

The solutions

Having considered the various views for the design and landing structure, we dropped the extra information out and freed up space for the blocks that really matter.

Screenshot 1

The centre
service presentation

Talking about all services provided by the center is no easy feat. We have foreseen the possible expansion of this list in the future without our studio interfering.

Screenshot 2

Better than
the competitors

An important competitive benefit of the training center is its location. We placed a huge interactive map in the bottom block of the landing page along with the modes of quick communication with the center.

Screenshot 3

Application form
for training

How you talk is everything. Beautiful and easy application form for different types that invites to study. All applications are automatically integrated with the CRM-system of the center — and this makes the application processing and communication with customers easier and more friendly.

Particles

The results

90 %
of customers switched
to the electronic filling system
2 times
fewer job duties
the personal have
«The DEPO Studio team brought our company to the next level and helped us get new offers for cooperation. they developed a completely new way of application process. now it’s pretty, simple, and time-savy. they made our wishes come true and now we can win more new clients.»
Cite author Svetlana Vakula Manager the ITC center